News Center

Thursday, March 6, 2014

‘Breathe Better Indy’ partnership seeks to improve lung health in central Indiana

 INDIANAPOLIS – A new initiative is taking aim to improve the lung health of central Indiana residents and provide a valuable resource to all Hoosiers.

‘Breathe Better Indy’ brings together the unique resources of Franciscan St. Francis Health, American Lung Association in Indiana and Emmis Communications. The program will educate the community regarding the best ways to prevent, detect early and manage common lung diseases, such as asthma, chronic obstructive pulmonary disease (COPD) and lung cancer.

“Chronic lung disease, such as asthma, COPD and lung cancer, is a major health issue in central Indiana,” said Christopher Doehring, MD, vice president of medical affairs for Franciscan St. Francis. “Many lung diseases build silently over a period of years and by the time patients develop symptoms the diseases are often already at advanced stages.”

Each month, Breathe Better Indy will focus on a different lung-related condition. Leveraging the communications strength of Emmis Communications, the program will build awareness of risk factors, ways to prevent disease and highlight resources available in the community.

“Breathe Better Indy will give Hoosiers access to information that could save their lives,” said Tanya Husain, executive director of the American Lung Association in Indiana. “Lung disease is now the third leading cause of death in the U.S. and lung cancer is the leading cause of cancer death of both men and women. Additionally, about one-in-five Hoosiers suffer from lung disease, so it is vital that we start focusing on our lung health.”

Breathe Better Indy will be formally unveiled by the three partners at the American Lung Association “Fight for Air Climb” event on March 8 at 11 a.m. at D’Amore in the Chase Tower in downtown Indianapolis. Participants climb 47 stories in a timed event designed to build camaraderie and promote better health and the prevention of lung disease.