News Center

Tuesday, January 25, 2011

Franciscan Alliance unveils new logos for system and hospitals

Franciscan St. Francis Health is new name of St. Francis Hospital & Health Centers

MISHAWAKA, Ind. – As part of Franciscan Alliance’s ongoing rebranding initiative, the Board of Trustees and senior leadership of Franciscan Alliance (formerly Sisters of St. Francis Health Services Inc.) are unveiling the logo marks for the system and its 13 hospitals throughout Indiana and northeastern Illinois.

For consistency and clarity of Franciscan Alliance’s unified mission to provide the highest-quality, value-based, compassionate medical care, the word “Franciscan” was placed before each hospital name, and the word “Health” added at the end.

Two exceptions: the name of St. Clare Medical Center in Crawfordsville is being changed to Franciscan St. Elizabeth Health – Crawfordsville to more accurately reflect the hospital’s existing management and patient care alignment with its two regionally aligned hospitals (Franciscan St. Elizabeth Health – Lafayette East and Franciscan St. Elizabeth Health– Lafayette Central) in the Western Indiana Region of Franciscan Alliance. And the name of Franciscan Physicians Hospital, LLC – Munster is not being changed.

The system’s new hospital names are:

Franciscan St. Francis Health – Beech Grove

Franciscan St. Francis Health – Indianapolis

Franciscan St. Francis Health – Mooresville

Franciscan St. Anthony Health – Crown Point

Franciscan St. Anthony Health – Michigan City

Franciscan St. Elizabeth Health – Crawfordsville

Franciscan St. Elizabeth Health – Lafayette East

Franciscan St. Elizabeth Health – Lafayette Central

Franciscan St. James Health – Chicago Heights

Franciscan St. James Health – Olympia Fields

Franciscan St. Margaret Health – Hammond

Franciscan St. Margaret Health – Dyer

Franciscan Physicians Hospital, LLC – Munster

Sister Jane Marie Klein, O.S.F., chairperson for the Board of Trustees of Franciscan Alliance, said, “With the rapid changes occurring in the health care industry, we are adapting to the ‘new norm’ while remaining deeply rooted in our ministry and values.”

Kevin Leahy, Franciscan Alliance president and chief executive officer, said, “The development of a strong, consistent identity and brand replicated across the entire system is an important part of telling our story with one voice. And it is a unifying symbol of what my fellow 18,000 plus Franciscan Alliance physicians, nurses, employees and volunteers do every day to create positive experiences for our patients and their families.”

To be as cost efficient as possible, the new logos will be assimilated into the various applications across the system and at each hospital in a planned and organized manner. Leahy said, “We are prioritizing our efforts, and the integration of our new logo will occur over the next 12 months or longer.”

Franciscan Alliance provides care for more than 2.9 million outpatient visits and more than 100,000 inpatient discharges every year with the most effective medical treatments, state-of-the-art medical equipment and an abundance of compassionate care.

The system employs 18,200 co-workers including 556 physicians – both primary care and specialists – and expects to grow its physician team to more than 630 physicians next year, serving the system’s service-area population of 3.7 million people.

To learn more about the Franciscan Alliance, go to: