Publications, promotions strike gold, silver in national marketing competition

INDIANAPOLIS – Five community-focused publications and projects of St. Francis Hospital & Health Centers have earned top marks for their marketing and advertising capabilities from Healthcare Marketing Report (HMR).

The publications were judged on their overall creativity, marketing execution and impact of messaging.

The quarterly publication Good Health Today received a Gold Award (Group 2: Hospital 300-599 Beds) in HMR’s 26th Annual Healthcare Advertising Awards. The publication, which is edited by Community Relations Coordinator Teresa Clark, serves 171,000 household in south-central Indiana. The coordinating agency for the publication is StayWell Custom Communications.

But it wasn’t the only St. Francis publication to reap recognition.

Two projects earned a Bronze Award: The St. Francis 2007 Community Benefit Report (Group 6: Under $500 million revenue). This annual report details the many ways St. Francis serves the public through public health education, charity care and events such as health screenings. The St. Francis Hospital-Mooresville Dedication also garnered attention with its promotion of the completion of the hospital’s expansion project in April 2008.

Both reports were produced by St. Francis in coordination with Indianapolis public relations agency Borshoff.

Two other St. Francis projects received a Merit Award: The Doctor Day Card and Spirit of Women-Tracey Halprin Event. The projects were developed and coordinated by St. Francis’ Marketing and Community Relations Department staff and Borshoff.

More than 3,600 entries were received in this year’s contest, making it the largest health-care advertising awards competition. Healthcare Marketing Report is one of the nation’s leading publications, covering all aspects of health-care marketing, advertising and strategic business development.