The project, which was led by St. Francis New Media Manager Robbie Schneider, has been in the works for more than a year after intensive study, evaluating various areas of the site and acting upon requests to reorganize resources based on visitors’ suggestions and requests.
"The new look and feel of the site also coincides with St. Francis’ launch of its new branding and logo campaign," said Jennifer Westfall, vice president of marketing and product development. "More important, we believe the revamped site empowers consumers to make informed decisions about their health care needs. This clearly is another way St. Francis Hospital demonstrates its commitment to patient-focused medicine in the communities we serve."
Among the many features of the new site are improved tools that help visitors:
- Identify and contact primary care and specialty physicians with St. Francis Medical Group and affiliated physicians
- Learn about support groups and community classes offering disease and wellness information
- Find directions, online bill paying, employee and career information, listing of health insurance providers
More changes are in development for the St. Francis Web site, including interactive maps and quality reporting.
St. Francis Medical Group and St. Francis Health Network also launched new designs to coincide with the hospital’s unveiling of its new site. Art direction for the projects was led by Finelight.
St. Francis operates hospitals in Indianapolis, Beech Grove and Mooresville, and the Plainfield Health Center.
