St. Francis Heart Center ad campaign garners national recognition

INDIANAPOLIS – A television ad campaign touting the strengths and achievements of St. Francis Heart Center has won top honors from the CardioVascular Advertising Awards program.

The ad, “Heartbeat,” received a Gold Award, placing it in the top 5 percent of submissions among hospitals having 300-499 beds. Entries were judged by a diverse panel of health-care marketing professionals.

The 30-second spot was produced by Richmond, Va.-based Neathawk Dubuque & Packett under the direction of St. Francis’ Marketing and Community Relations Department and the Heart Center. It has aired on various television stations in the Indianapolis metropolitan area throughout 2010.

“As health-care marketing professionals, it is crucial we communicate within our communities what services are available to treat cardiac and vascular disease,” said Jennifer Westfall, vice president of marketing and product development. “This recognition attests to the dedication and hard work of the people at St. Francis Heart Center.”

To view the ad, go to the following link and click on TV Commercial 1 www.MyHeartCare.net.